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Amer Deeba and Ravi Ithal’s Normalyze Sets the Stage for Securing Data in the Cloud

Normalyze is the world’s first one-stop solution for cloud data security solutions for DevSecOps teams. The product has been designed to enhance the security of its customer’s data, infrastructure, identities, and applications. Normalyze uses machine learning to scan for sensitive data, resources, and access paths across cloud databases.

The Team

Amer Deeba and Ravi Ithal have joined forces for this venture, both of whom are cybersecurity specialists. Deeba serves as the CEO, whereas Ithal is the CTO of Normalyze. Deeba and Ithal are both based in San Francisco, CA.

Deeba has developed a reputation as a successful serial entrepreneur. Deeba has been working in tech for over twenty years. He got his start in the industry as a software developer for Adobe Systems. Most of his career was spent working at Qualys, where he was instrumental in making the company go public. He excels in cybersecurity management and has overseen multiple business elements, such as strategic partnerships, business developments, and market strategies. He is also currently a GTM advisor to CyCognito and Monad – both of which are leading cybersecurity firms.

Ithal is a graduate of Purdue University, who has been in the industry for more than fifteen years. Ithal entered the industry as a software engineer at Cisco Systems. Ithal helped develop the first user-aware network firewall device, as the founding engineer at Palo Alto Networks. In his previous role, he was the Chief Architect and co-founder at Netskope, a platform that provides its customers with cloud data security and threat prevention.

Normalyze came out of stealth after $22.2 million in Series A funding. Series A was backed by Battery Ventures and Lightspeed Venture Partners and the round was closed in June 2022. The initial seed was led by Lightspeed Ventures, which was closed in December 2021. To date, the company has received a total funding of $26.6 million. The company has currently employed 25 people in the US and India and is continuing to hire more. It has employed a bottom up GTM strategy, starting with a freemium model. This means Normalyze will invest in their product, allowing it to sustain hypergrowth.


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